It is now mid-January and the planning stage of HogSozzle is well under way but I am sat in a small cantina in Mexico some five thousand miles away. So it really begs the question….

What does it take to organise a festival with a team normally spread over five cities and currently over two continents?

You have to have a strong bond and a good mutual understanding. Without this, it would never work. As it goes, the large majority of us have lived and grown together for the last ten years. We all met at university and have been hanging out and getting Ridiculous ever since. As a result, we understand each others strengths and weaknesses and  support each other both personally and professionally. It is a rare treat to be able to work with such a large group of friends in this way.

We share a passion for creating something amazing for you to enjoy. We have to because for everyone involved this is a secondary job. Although everyone is a full-time member of Team Ridiculous we can only commit to HogSozzle part-time. This means spending any free hours we have on it. There has to be a real drive otherwise it would never get done and particularly to the incredible standard that it is. Full credit has to go to Dan, the Head Hog, who started this project seven years ago, but everyone who has joined has the same drive, passion and self-motivation to create something amazing

I joined the HogSozzle party late from an organisation perspective. It was already in it’s second year. But with nine years catering experience behind me at that point, and seven years involvement in running events and festivals, it was natural for me to take over the Hog Team, freeing up people to focus on other areas. I now logistically run the major features of the weekend, the Hog Roast and the Paint Fight, and work closely with Anand – the Creative Director – on the aesthetics of the whole weekend. I love being behind the scenes, making sure everything’s where it should be and the whole show  runs smoothly. If you can’t see the work involved on the day itself then it means my job’s being done properly.




What I love the most about HogSozzle is its incredible intimacy. There’s a lot going on in a small space and it’s overflowing with positive energy. You’re never far from a friend at HogSozzle…in so many ways.

My favourite moment of the weekend is watching the paint fight unfold. Personally, a lot of time and energy goes into in and seeing it all play out smoothly is the reward. Furthermore, for me, festivals are about community, shared joy and shared experiences. Nowhere is this more tangible that during the paint fight. The energy and excitement are infectious and your involvement is very literally and proudly painted over you for everyone to see.

My favourite HogSozzle memory is sneaking onto the main stage first thing and kicking the day off for everyone playing one of my favourite tracks. It was a cheeky move but it paid off, people loved it. Watch out for more of the same this year. You’ll know it when you hear it… 😉


What I am most looking forward to seeing this year is what people make of the theme we’ve pulled together for you. There’s so much scope for creativity and imagination. I’m expecting to see some epic fancy dress. The whole weekend is going to be incredible.

P.s. The music we’ve got for the paint fight is going to blow you away! Start getting excited…

That’s it for now, folks. There’s work to be done.

Stay Beautiful and I’ll see you at the ‘Sozzle! 🙂

Much love,


3 Responses

  1. Karinesupreme
    Feb 26, 2016 - 11:33 AM

    Hi guys! Jimbo hints at a theme…. but the hint is tantalisingly subtle..;) Like, I can’t find it??
    We were with Felix last weekend, who thought that it hadn’t been confirmed yet… is this still the case?

    I suggested to him that perhaps David Bowie in his memory by way of a theme can without doubt provide multiples of multiple options for outfits… from spacemen to drag queens, psychedelia to aliens, from hippy to suited ‘n’ booted…
    Got to give it to the guy…he did it all!!

    Just a thought 🙂

    Karine xx

  2. ant
    Feb 26, 2016 - 01:43 PM

    The theme will be announced INCREDIBLY shortly… this space!

  3. Roby
    May 02, 2016 - 03:39 PM

    My hat is off to your astute command over this tooa-cbrivp!


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